29% of grocery suppliers had trouble getting access to data insights from New Zealand's regulated grocery retailers in the past year. That is up 7 percentage points from 22% in 2024, according to the Commerce Commission's 2026 Grocery Supplier Survey.
The regulated grocery retailers are Foodstuffs North Island, Foodstuffs South Island and Woolworths New Zealand. Ipsos ran the survey for the Commission between February and March 2026, and 340 suppliers took part.
What the survey found
- 83% of suppliers faced an issue with a supermarket in the past year. Pricing (52%) and delisting (50%) were the most common, followed by communication (38%).
- Getting access to data insights came fourth, at 29%. It was the only issue to become significantly more common since 2024, moving up from fifth place.
- 26% had issues with agreements for promotions, and 19% with the timeliness and accuracy of payments.
The Commission's one-page summary puts it simply: suppliers want access to more data insights.
That's the gap we built MEXE to address
We're a New Zealand CPG technology company. We help grocery suppliers bring their commercial and financial information together, from sales, costs and promotions to retailer agreements, remittances and deductions.
MEXE helps teams see profitability by product, retailer and promotion, check deductions against agreed terms, and see how forecasts compare with actual results.
So suppliers can answer questions like:
- Which products are actually profitable with each retailer?
- Does this deduction match the agreed terms?
- How does a commercial scenario affect our forecasts going forward?
We built MEXE so CPG teams can make commercial decisions with a clear view of what each product, retailer and promotion contributes to profit.