Profitability solved for CPG brands

True profit by product, retailer and promo, across every supermarket you sell to.

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ApexDentech Lab SuppliesHealth BasicsOnly GoodSnowberry

Supermarkets take deductions you can’t check, and run promos you can’t measure.

MEXE checks deductions against your agreements and shows what each promo really earned.

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Profit, deductions and forecasts, in one place.

Know what you earn, what was taken, and what’s coming.

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See profit on every product, not just sales.

True profit
True profit by product, retailer and promo · example data
Line$% rev
Revenue$100,000100%
COGS-$52,00052.0%
Trade spend-$8,0008.0%
DC charges-$2,6002.6%
Freight-$5,1005.1%
OPEX-$14,30014.3%
Net profit$18,000 · 18.0%

Catch deductions before they cost you.

Claims check
Deductions checked against your terms · example data
Late delivery fine$760 · Retailer C · not in agreed terms
Promo funding short$1,150 · Retailer B · paid below the agreed rate
Unmatched charge$420 · Retailer A · no matching term or promo
Recovered so farRunning total

Forecast with proof.

Forecast vs actual
Forecast backtested over 12 months · example data
AprJulNov (forecast)
Forecast backtested12 months
Map of New Zealand with a dot for every PAK'nSAVE, New World, Woolworths, FreshChoice, SuperValue and Four Square
  • PAK'nSAVE
  • New World
  • Woolworths
  • FreshChoice
  • SuperValue
  • Four Square

Built for New Zealand grocery.

Made around the agreements, remittances and claims New Zealand retailers send you, in NZD and GST.