See profit on every product, not just sales.
True profit
True profit by product, retailer and promo · example dataLine$% rev
Revenue$100,000100%
COGS-$52,00052.0%
Trade spend-$8,0008.0%
DC charges-$2,6002.6%
Freight-$5,1005.1%
OPEX-$14,30014.3%
Net profit$18,000 · 18.0%