# MEXE for CPG: profitability software for CPG brands

True profit by product, retailer and promo, across every supermarket you sell to.

MEXE for CPG is profitability software for consumer packaged goods (CPG) brands that sell through New Zealand supermarkets. It is made by Based Data Ltd in Auckland, New Zealand.

[Book a demo](https://www.mexe.co.nz/contact)

## Supermarkets take deductions you can't check, and run promos you can't measure.

MEXE checks deductions against your agreements and shows what each promo really earned.

## Profit, deductions and forecasts, in one place.

Know what you earn, what was taken, and what's coming.

- **See profit on every product, not just sales.** True profit by product, retailer and promo, after COGS, trade spend, DC charges, freight and OPEX.
- **Catch deductions before they cost you.** Deductions are checked against your terms, so late delivery fines, short promo funding and unmatched charges are flagged, with a running total of what has been recovered.
- **Forecast with proof.** Forecasts are backtested over 12 months.

## Built for New Zealand grocery.

Made around the agreements, remittances and claims New Zealand retailers send you, in NZD and GST. Covers every PAK'nSAVE, New World, Woolworths, FreshChoice, SuperValue and Four Square.

## Brands using MEXE

- Apex
- Dentech Lab Supplies
- Health Basics
- Only Good
- Snowberry

## More

- [How it works: Solutions](https://www.mexe.co.nz/solutions)
- [Integrations](https://www.mexe.co.nz/integrations)
- [Company AI](https://www.mexe.co.nz/company-ai)
- [Pricing](https://www.mexe.co.nz/pricing)
- [Contact us](https://www.mexe.co.nz/contact)
- [Log in](https://app.mexe.co.nz)